Every marketing number, finally in one trusted place.
Datok connects your advertising and ecommerce data, normalizes it, and calculates the KPIs your leadership relies on — then explains what they mean.
Connect every source
Google Ads, GA4, Microsoft Advertising, AvantLink, and Rakuten — with Meta, Amazon, and Shopify next.
Numbers you can trust
Official KPIs computed on the server from documented source-of-truth rules — never in the browser, never by AI.
Executive dashboard
ROAS, CPA, conversion, and revenue across channels and business units, updated as data syncs.
AI that explains
Understand what changed, the largest opportunity, and the biggest risk — grounded in real evidence.
Multi-brand, multi-tenant
Organizations, brands, and business units with role-based access from day one.
Marketing Operating System
A modular foundation built to grow into complete marketing operations.