One period, one set of definitions
Revenue, spend, ROAS, and cost per acquisition use one definition each, on every channel.
See the overviewYour data liveseverywhere
That makes it difficult to know what’s working, what isn’t, and where your next marketing dollar should go. Datok connects it into a single source of truth.
- Reporting-only by design
- Authorized sources
- One governed model
- Every sync recorded
The cost isn’t
the dashboards.
It’s the week.
Time goes into assembling, not deciding
Exports, reconciliation, and a monthly spreadsheet rebuild. By the time the report is trusted, the decision window has moved.
Every platform reports itself favourably
Each one uses its own attribution, currency handling, and definition of a conversion. Added together, they claim more revenue than the business made.
Budget moves on instinct
When channels can’t be compared on the same basis, the next dollar goes where it went last time.
How Datok builds one source of truth.
Datok connects your data, unifies it, and turns it into the clarity your team needs to make better marketing decisions.
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Connected sources
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Connect data sources
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Authorize access
- 4
Select & map accounts
- 5
Secure data sync
- 6
Processing & normalization
- 7
Datok Source of Truth™
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Marketing Command Center
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Reporting & Insights
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Better Marketing Decisions
Then the Command Center answers the question.
Every surface reads the same governed facts, so two screens cannot disagree about the same period.
What changed, and when it changed
Daily series separate a real movement from ordinary variation before a budget moves.
See performance and trendsCampaigns and channels, side by side
Every campaign rolls up by channel, so all of them compare on one governed basis.
See campaigns and channelsNumbers you can defend
- Computed on the server from stored source records
- Traceable to an account, a sync run, and a date range
- Consistent across overview, campaigns, and reports
Connected sources.
Datok lists a connector as available only after a real authorization and a real sync against the provider’s production API have been verified.
Stop searching for answers. Start asking questions.
One Source. One Truth. Better Decisions.
Get startedOr write to info@datok.com
Datok Marketing Command Center™ · powered by the Datok Source of Truth™
Questions?
We’ve got
answers.
Everything you need to know about connecting data and how Datok works.
No. Datok uses connected platform accounts for reporting and analytics. It does not create, edit, pause, or delete campaigns, budgets, bids, or other managed objects through those integrations, and it cannot spend money in a connected account.
Datok lists only the accounts the authenticated user is already permitted to access. You choose which of those Datok should read, and map each one to the brand or business unit it belongs to.
The connector is implemented and tested end to end — authorization, account discovery, retrieval, normalization, and reporting. Retrieving data from production Google Ads accounts additionally requires Google to approve Datok’s API access, which is pending.
Metrics are computed on the server from the records retrieved from each provider, using documented shared formulas. Every figure traces back to a connected account, a sync run, and a date range.
An administrator can revoke any connection from inside Datok at any time, which stops all further access. Reporting already imported is retained so historical reporting survives, and can be deleted on request.